# Performance Analytics & Conversion Intelligence — Overview

**Document Version:** 2.0.0 (Phase 17)  
**Status:** Production Ready · 583 Automated Test Assertions Passing

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## 1. Executive Summary

LeadPilot's Analytics layer translates raw pipeline activity and automated follow-ups into high-impact commercial decision support.

```
Incoming Enquiries
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 First-Touch Source Attribution
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 Response SLA Tracking & Speed to Lead
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 Automated Follow-Up Execution & Lead Recovery
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 Closed Revenue & AI Score Conversion Intelligence
```

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## 2. Core Analytics Modules

1. **Executive KPI Strip:** New Leads, Won Deals, Conversion Rate %, Won Revenue, Average Response Time, SLA Met %, and Leads Recovered.
2. **First-Touch Source Attribution:** Compares acquisition channels by volume, win rate %, and attributed revenue.
3. **Pipeline Stage Funnel:** Stage lead distribution and stage-to-stage transition progression rates.
4. **Follow-Up Execution Reliability:** Scheduled vs. completed vs. overdue follow-ups and task completion rate.
5. **Conversion by AI Score Band:** Conversion performance segmented by HOT (85+), WARM (40–84), and COLD (0–39).
6. **Team Operational Breakdown:** Assigned leads, response velocity, and won revenue per sales representative.